Braderie de printemps

Motion design for the screens located in the city of Valenciennes (France) for the Spring clearance event of the merchants.

Based on the visual of the poster, I had to create a 20-second animation unfolding the essential information of the event. So, I decided to separate the main title of the event, then the dates on unique screens before arriving at the overall poster presented dynamically.I used various animation techniques through 2D animation. I played with the falling of elements, optical compensations for dynamism, 3D, frame-by-frame animation, or even particle generation.
A coherent, dynamic, and fluid ensemble. All presented with various sound effects and seasonal music.